Recent Projects
Redesigning a new Logo
The brand for this particular logo has been around for over 30 years, and recently felt it was time to shake things up a bit and give its logo a new style. Since the products of the brand cater to an outdoor consumer audience, I felt it necessary to continue to convey that aspect in the logo. I wanted to take what had been previously used in the design and simply "revamp" it, keeping with design trends where brands that are timeless and classic keep their nostalgia but update to modern design trends.
Previous Logo
New Logo
New packaging for a footcare product
The Problem: There are products on the market that address chafing only or blisters only. Is there a product that can do both?
The Solution: Performance Foot Balm
An advertising campaign for a Bug prevention brand
Packaging design can be well thought-out and executed, but if a customer cannot physically pick up the packaging and appreciate its claims and "what does it do" aspects, then how else can they? What happens if they are buying DTC (Direct to Consumer), like on Amazon? Perhaps a well-thought-out and executed advertising campaign that can accompany the product on the website could help!
Check out After Ivy on Amazon.com!
